In recent days, Instagram is the sensation amongst youths of this generation. It is not just a mere photo-sharing application but an influential weapon that has the potential to bring down many changes. It is even used as brand marketing and advertisement lately. Instagram is simple to use and possess numerous enticing feature which spellbound the user to use it for a longer time. 500 million active users are dwelling on Instagram every day. Its potential is well understood and employed for commercial purposes lately. Influencer marketing is increased in recent times. Becoming famous on Instagram paves a way to earn a great deal of money. If I say numerous celebrities are paid for every Instagram post, will you believe it? Yes, numerous celebrities do great a deal of money for their Instagram post.